TARGET MARKETS AND CUSTOMERS

Market

The construction industry plays an important role in any country’s economic development. It establishes the infrastructure required for socioeconomic development while being a major contributor to overall economic growth. Construction output is referred to as growth-initiating and growth-dependent (Drewer, 1980).

Nowadays, the markets in this industry are increasing according to the development at Malaysia. In order to fulfill the markets demand, Construction Company in Malaysia is looking forward to the world market.
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According to the market, they are many companies involved in this sector. It included the company that involved in supplying Personal Protective Equipment [PPE] products and tools for construction work products. They get many benefits from RMK-9 and other project from government and private sector. It’s shown that the construction sector in Malaysia are development expand.

As Malaysia moves from developing country status towards a developed and industrialized nation as envisaged in Vision 2020, there are many development will involved in construction industry. So, the market of this industry is wide in future.


Customers

Construction Company that involved in supplying Personal Protective Equipment [PPE] products and tools for construction work products usually supply their tools for public and private sector. The public sector is including Jabatan Kerja Raya (JKR), education institutions which focus to IPTA and Technical schools.

For private sector, this industry focusing on Construction Company that need for construction or a hardware shop that supply in a small quantity. The education institutions are including IPTS and Private schools.

This tool actually is very important for public and private sector and also education institutions that involved in construction in order to provide effective, safety and quality in workplace.